The Writer

The Writer

Project Description

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The brief for “The Writer” CI was that the client has a great love for animals, specifically lions and that she is a creative copy writer. We took the image of a white lion and integrated the illusion of a pen shaping the face of the lion (eyes and nose). The colours were picked from a white lion photo, the darkest and lightest part of his main. This is truly one of those great illusion logos that inspire us as designers.


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