Studio112’s innovative design of various engaging campaign elements for Standard Bank’s top performing team members during the bank’s four-day PBB Africa Mark of Excellence Awards held in March 2014, recently won a bronze award in the bank’s Vexillum Awards, an internal awards programme for Standard Bank’s marketing employees only.
The Vexillum Awards was created in 2014 to raise the bar and push for creative excellence, celebrates creativity and promotes sharing and a healthy competitive environment amongst Standard Bank’s marketing team members and covers all aspects of marketing platforms from TV, print, events, digital and more.
With the aim of surprising and delighting Standard Bank’s employees, the studio designed a folder which contained a special teaser for each day of the trip. The event kicked off with a PocketMedia® Solutions’ Pop-Up (an almost flat, rectangular cardboard box that contains a cube which pops out and surprises the opener) to announce the day’s team building activity. The Pop-Up fitted in really well with the pop-up shop theme and added an extra element of surprise for employees.
A circus themed gala dinner took place the next day, for which Studio112 designed an “admit one” ticket that opened to a paper Pop-Up Circus. On the third day employees explored the Mother City and mailed their tear-off Cape Town post cards included in the folder. The employees departed day four, for which Studio112 designed a paper plane that they could tear out and fold.
As the creative director of Studio112 I am extremely proud of my design team, the hard work, long hours and the way we worked closely with Standard Bank on the campaign.